PAID Network

Thailand, Singapore, Hong Kong

PAID Network is a decentralized funding platform whose mission is to provide highly vetted projects and novel ideas with easier access to funding. They have created a lower barrier to entry into the web3 space by creating a launchpad accessible through their utility token.
They are part of a circular economy and network that builds new projects and connects them to other founders and investors. Creating growth in the sector, which include finance and employment opportunities worldwide.

A launchpad of opportunities built on web3.

PAID Network is a brand that has built a name for itself in the web3 space. Its founder is a thought leader in the space and has been aiding the development of the industry for many years, PAID Network and specifically its launchpad, Ignition, is a gateway into the industry. The brand allows new engineers, founders, new communities and even investors into the space.
The brand wanted to be an industry leader, have their brand be associated with growth in the sector, cultivating talents, and in decentralizing information about the space. The brand wanted to make sure it was able to reach people and make an impact in their lives, basically they wanted their communities to #GetPAID.
Branding, integrated campaign strategy, and impact strategy.
Since the brand wanted to make an impact and raise their brand awareness, the approach was two-fold, first we had to go through a full brand workshop, defining their mission, vision, and message, as well as refining their imagery. The second, we focused on making an impact with our communities.
Under the scope of impact, we focused primarily on the UN development goal #8 which is there to “promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all”, specifically targets 8.5 “full employment with decent work and equal pay” and 8.6 “promote youth employment, education, and training”. We created an educational platform, along with resources to learn directly from industry experts, founders, and engineers. The goal was to create a library that would lead to certification, and finally employment within PAID Network's growing ecosystem. Careful research and mapping of our targeted impact areas were done, in order to be able to track progress of impact changes.